Finding a client who is a good fit is sometimes akin to finding a partner. Ideally you’re compatible, have good communication, and on the same level with common goals. But sometimes, the partnership just won’t work, and you can tell from the start. The question is, when to take the risk and when to walk
The requests for independent PR freelancers is booming but finding steady new business can be a challenge. Companies and agencies are increasingly turning to this segment of talent to get a wide array of jobs done – media relations, content development and marketing, social communications strategy, thought leadership, you name it. But, for some independents,
Podcasting, it’s everywhere and the medium is growing. At last year’s Independent PR Summit, Nick Ruffini with Revoice Media walked us through best practices when evaluating podcasting for clients or companies. Nick also took us on a deep dive on the topic for the Business of PR podcast: Podcasting as a Comms Channel + Audio
It’s back! The Radix Independent PR Summit is taking place in Atherton, CA on Thursday, May 2nd from 9am – 4:30pm. The Radix Independent PR Summit was created in 2017 to support Independent PR practitioners who want to grow their business and network with industry peers. The curriculum is designed for small-group collaboration and features business topics at the
I’m thrilled to announce our next educational event, “An Introduction to Canna-PR”, led by Heidi Haller Groshelle of Ingrid Marketing, a PR veteran and pioneer in Canna-PR. It’s free to join, but you must RSVP. NOTE: This event is for independent PR/Comms pros only. Why Canna-PR? Simple. Tt’s quickly becoming one of the hottest emerging industries in need of
Are you in PR but wanting to spread your wings into the wide world of marketing? Then read this article full of advice from seasoned pros who transitioned from public relations/communications to marketing, as told to Nicole Jordan, Radix Collective founder. Main takeaway? Being solely a media relations-focused PR executive doesn’t cut it in business the way
Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain
It’s hard to believe it’s been several weeks since the first Radix Collective Independent PR Summit in downtown Los Angeles. What a fun and inspiring first event! The small group format created a special kind of magic throughout the day. Independent PR pros in attendance we’re able to spend a quality time getting to know
The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood
As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience