PR Takeaways From Agency of the Future Panel at 4A’s Transformation

The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood

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Pathmatics: Ad Transparency, Trump, and Data

Transparency is a hot topic in the advertising space. The ANA’s took it up a notch with an expose’ of sorts on agency kickbacks. While it isn’t the main transparency issue plaguing the industry, it is indicative of the broader issue of not fully knowing what’s going on in the back-end. The ad tech landscape

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Radix Goes to Boulder: IMM’s Innovation in Boulder Event

Having been part of LA’s burgeoning tech scene early on, it was always interesting to see what other communities were doing to band together. Around 2007 I started hearing mumblings of this organization called Techstars in Boulder that was focused on the local tech eco-system and trying to recruit start-ups and money to the area. The

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