News

Introducing the Business of PR Podcast

  The Business of PR podcast is an idea that’s seven years in the making. Anyone who has met Radix Collective founder, Nicole Jordan, knows that the topic of Communications role in business is a critical discussion that needs to be examined in closer detail. The Business of PR podcast is designed to take deep

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5 PR Tips to Identify Good-Fit Clients & When to Pass

Finding a client who is a good fit is sometimes akin to finding a partner. Ideally you’re compatible, have good communication, and on the same level with common goals. But sometimes, the partnership just won’t work, and you can tell from the start. The question is, when to take the risk and when to walk

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9 Ways PR Freelancers Can Build New Business

The requests for independent PR freelancers is booming but finding steady new business can be a challenge. Companies and agencies are increasingly turning to this segment of talent to get a wide array of jobs done – media relations, content development and marketing, social communications strategy, thought leadership, you name it. But, for some independents,

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Tips for Remote Podcast Recording – Getting it Right

Podcasting, it’s everywhere and the medium is growing. At last year’s Independent PR Summit, Nick Ruffini with Revoice Media walked us through best practices when evaluating podcasting for clients or companies. Nick also took us on a deep dive on the topic for the Business of PR podcast: Podcasting as a Comms Channel + Audio

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7/23 Event (Venice): Blockchain & Advertising – State of the Industry

In addition to all the fun things going on over at Radix Collective we also find time to participate in industry events, including the LA AdMarTech group. A community organization that originated in 2012 and has grown and expanded since. Radix oversees LA AdMarTech and is excited about this next event focused on two hot

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Rookie Indie PR Mistakes & How to Avoid Them

Going out on your own can feel overwhelming. There are some very important business areas to attend to, especially your first year in business. I’ve had conversations with a number of independent’s over the years who have asked how long to give it to see if it’s going to work and something to commit to.

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Meet PR Summit Speaker: Nick Ruffini on Podcasting & Audio Strategy

The Radix Independent PR Summit agenda is a mix of content and activities. In addition to peer-to-peer sessions, outside experts are brought in to espouse on topics that impact our business. One I’m especially excited for  is a late morning session with Nick Ruffini, a successful musician, podcaster, and co-founder of Revoice Media, an entertainment media company that

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5/2 Radix Independent PR Summit (Bay Area Edition)

It’s back! The Radix Independent PR Summit is taking place in Atherton, CA on Thursday, May 2nd from 9am – 4:30pm. The Radix Independent PR Summit was created in 2017 to support Independent PR practitioners who want to grow their business and network with industry peers. The curriculum is designed for small-group collaboration and features business topics at the

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Introduction to Canna-PR: Wednesday, January 23rd @ 10am PT / 1pm ET. 

I’m thrilled to announce our next educational event, “An Introduction to Canna-PR”, led by Heidi Haller Groshelle of Ingrid Marketing, a PR veteran and pioneer in Canna-PR. It’s free to join, but you must RSVP.   NOTE: This event is for independent PR/Comms pros only. Why Canna-PR? Simple. Tt’s quickly becoming one of the hottest emerging industries in need of

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Transitioning from PR to marketing on The Drum

Are you in PR but wanting to spread your wings into the wide world of marketing? Then read this article full of advice from seasoned pros who transitioned from public relations/communications to marketing, as told to Nicole Jordan, Radix Collective founder. Main takeaway? Being solely a media relations-focused PR executive doesn’t cut it in business the way

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