Why Every PR Person Needs to Understand Blockchain

Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain

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Who Should Attend the Radix Independent PR Summit?

  If you answer yes to any of the below this is the spot for you. Use “VIP” for a 15% discount off the ticket price. Do you want to continue being an independent PR pro or are deciding to make the leap? Do you want to make more money? Do you want to build your brand

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Pathmatics: Ad Transparency, Trump, and Data

Transparency is a hot topic in the advertising space. The ANA’s took it up a notch with an expose’ of sorts on agency kickbacks. While it isn’t the main transparency issue plaguing the industry, it is indicative of the broader issue of not fully knowing what’s going on in the back-end. The ad tech landscape

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Birdwell Beach Britches: Your BFF for Summer (and beyond)

Six more weeks of summer means plenty of time for vacations and weekend getaways that involve water and sun – but do you have the gear? Birdwell can help. Growing up in San Diego, and being the daughter of a RAT-beach surfer, meant surf culture permeated my upbringing. Surfer was my first magazine subscription and

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Radix Goes to Boulder: IMM’s Innovation in Boulder Event

Having been part of LA’s burgeoning tech scene early on, it was always interesting to see what other communities were doing to band together. Around 2007 I started hearing mumblings of this organization called Techstars in Boulder that was focused on the local tech eco-system and trying to recruit start-ups and money to the area. The

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CURRENT:LA Water – LA’s First City-wide Public Art Biennial

  If you live in Los Angeles you have likely heard a lot of buzz around the master plan to restore the LA River. Allied topics like drought tolerant landscaping, water conservation, rain barrel programs, and other ecology-related issues are also being discussed widely amongst Angelenos. Water is no doubt a timely subject matter. In

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