PR Takeaways From Agency of the Future Panel at 4A’s Transformation

The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood

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What Exactly is the Radix Collective?

As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience

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Who Should Attend the Radix Independent PR Summit?

  If you answer yes to any of the below this is the spot for you. Use “VIP” for a 15% discount off the ticket price. Do you want to continue being an independent PR pro or are deciding to make the leap? Do you want to make more money? Do you want to build your brand

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10 Legal Tips for Independent PR Pro’s

Last week at headquarters, we were joined by Britany Engelman, founder of Engelman Law where she practices primarily in the areas of Personal Injury, including high profile wrongful death cases, catastrophic injury, auto accidents, premises liability, brain injury, civil rights; Labor & Employment; and Business Litigation. This was the first of many upcoming Salons that

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Radix Collective Independent PR Summit: April 27th (LA)

Freelancer. Contractor. Independent. No matter what name used, at heart, you’re a PR professional running their own business. Some of you have been at it for years, others just now making the leap. The decision to go “Independent” happens for a varied number of reasons. It brings an unrivaled freedom and flexibility but comes with

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Angelenos: Be Of Service This Thanksgiving

We’re a week out from Thanksgiving. If you’re like us, you’re ready for 2016 to get to steppin. The recent electoral events have given us all a lot to think about – and even more importantly – decide where and how we are going to make this world better. For Radix Collective this means starting

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3 Start-up Lessons From New Radix HQ

There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the biggest roadblocks for emerging companies are:  1) a lack of focus  2) developing sustainable diversified revenue models and 3) living beyond their means. Let’s examine

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CURRENT:LA Water – LA’s First City-wide Public Art Biennial

  If you live in Los Angeles you have likely heard a lot of buzz around the master plan to restore the LA River. Allied topics like drought tolerant landscaping, water conservation, rain barrel programs, and other ecology-related issues are also being discussed widely amongst Angelenos. Water is no doubt a timely subject matter. In

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