RC April Playlist – Coachella 2014 Edition

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LA Tech has a lot to be proud of

Not only do we have some of the hottest tech companies around we also know how to throw a great party. On March 9, 2014 over 2,000 people gathered together at two of Austin’s hottest venues along the hugely popular stretch of Red River. With a line around the block to get in, Pelons and

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WESAWIT Study Ranks U.S. Venues With Highest Social Media Activity

Study Ranks Live-entertainment Venues with Largest Social Media Footprint Online fan engagement platform, WESAWIT, analyzes social data collected from top U.S. venues exposing key drivers for sharing visual content at live events LOS ANGELES – February 18, 2014 –WESAWIT, an online fan engagement platform for the live entertainment industry, has collected data from 29 venues

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February Music Playlist

11 Ways For a Client To Be a PR Success

A few months ago we participated in a client RFP. The first phase of their search involved an initial RFI with a lot of smart and detailed questions.  There was one in particular we found especially impressive for them to include: What are the top 10 things a client must do / have to be

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LA Tech Heads to SXSW 2014

Head’s up Angelenos – LA Tech is heading to SXSW 2014 Interactive for the third annual showcase featuring 20 of LA’s brightest stars in tech. Taking place on Sunday, March 9th from 12-6pm, dozens of LA stand-out companies will be on display for all attendees of SXi at this free event.  Last year we saw more

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4 Tips for DIY Public Relations

“Press” – while a small piece of a holistic communications plan, it is usually the first outcome that entrepreneurs ask us about. They want press mentions and they want them now, imagining it a simple task to evoke a well-placed media story in a high-impression publication. If only it were that easy… At Radix, we

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January Music Playlist

Here’s to 2014, may it be filled with happiness, health, success, and lots of good music! Here’s some to start the year off proper. xo Team Radix [soundcloud url=”″ params=”color=ff6600&auto_play=false&show_artwork=true” width=”100%” height=”450″ iframe=”true” /]

Business Administration Principles for a Thriving Small Business

Setting a solid foundation of administration principles for your business early on will have a lasting impact on the lifespan of your company. It’s not enough that you have a plan and vision, you have to be able to put that plan into practice when and where it counts. For many, the “learn as you

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3 Pieces of Advice for PR Consultants

It’s been 15 years since I started doing this whole PR-Communications thing. I’ve worked for top agencies, gone solo and run in-house programs. I’ve worked with massive brands like Apple and HP to tiny baby start-ups. Industry verticals span from nerdy mesh networking and tech standards organizations to mobile to e-commerce, to consumer electronics, and

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