5 PR Tips to Identify Good-Fit Clients & When to Pass
Finding a client who is a good fit is sometimes akin to finding a partner. Ideally you’re compatible, have good communication, and on the same level with common goals. But
9 Ways PR Freelancers Can Build New Business
The requests for independent PR freelancers is booming but finding steady new business can be a challenge. Companies and agencies are increasingly turning to this segment of talent to get
Tips for Remote Podcast Recording – Getting it Right
Podcasting, it’s everywhere and the medium is growing. At last year’s Independent PR Summit, Nick Ruffini with Revoice Media walked us through best practices when evaluating podcasting for clients or
5/2 Radix Independent PR Summit (Bay Area Edition)
It’s back! The Radix Independent PR Summit is taking place in Atherton, CA on Thursday, May 2nd from 9am – 4:30pm. The Radix Independent PR Summit was created in 2017
Introduction to Canna-PR: Wednesday, January 23rd @ 10am PT / 1pm ET.
I’m thrilled to announce our next educational event, “An Introduction to Canna-PR”, led by Heidi Haller Groshelle of Ingrid Marketing, a PR veteran and pioneer in Canna-PR. It’s free to join, but you
Transitioning from PR to marketing on The Drum
Are you in PR but wanting to spread your wings into the wide world of marketing? Then read this article full of advice from seasoned pros who transitioned from public relations/communications
Why Every PR Person Needs to Understand Blockchain
Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card
Radix Independent PR Summit Re-Cap
It’s hard to believe it’s been several weeks since the first Radix Collective Independent PR Summit in downtown Los Angeles. What a fun and inspiring first event! The small group
PR Takeaways From Agency of the Future Panel at 4A’s Transformation
The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to
What Exactly is the Radix Collective?
As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is