News

7/23 Event (Venice): Blockchain & Advertising – State of the Industry

In addition to all the fun things going on over at Radix Collective we also find time to participate in industry events, including the LA AdMarTech group. A community organization that originated in 2012 and has grown and expanded since. Radix oversees LA AdMarTech and is excited about this next event focused on two hot

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Rookie Indie PR Mistakes & How to Avoid Them

Going out on your own can feel overwhelming. There are some very important business areas to attend to, especially your first year in business. I’ve had conversations with a number of independent’s over the years who have asked how long to give it to see if it’s going to work and something to commit to.

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Meet PR Summit Speaker: Nick Ruffini on Podcasting & Audio Strategy

The Radix Independent PR Summit agenda is a mix of content and activities. In addition to peer-to-peer sessions, outside experts are brought in to espouse on topics that impact our business. One I’m especially excited for  is a late morning session with Nick Ruffini, a successful musician, podcaster, and co-founder of Revoice Media, an entertainment media company that

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5/2 Radix Independent PR Summit (Bay Area Edition)

It’s back! The Radix Independent PR Summit is taking place in Atherton, CA on Thursday, May 2nd from 9am – 4:30pm. The Radix Independent PR Summit was created in 2017 to support Independent PR practitioners who want to grow their business and network with industry peers. The curriculum is designed for small-group collaboration and features business topics at the

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Introduction to Canna-PR: Wednesday, January 23rd @ 10am PT / 1pm ET. 

I’m thrilled to announce our next educational event, “An Introduction to Canna-PR”, led by Heidi Haller Groshelle of Ingrid Marketing, a PR veteran and pioneer in Canna-PR. It’s free to join, but you must RSVP.   NOTE: This event is for independent PR/Comms pros only. Why Canna-PR? Simple. Tt’s quickly becoming one of the hottest emerging industries in need of

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Transitioning from PR to marketing on The Drum

Are you in PR but wanting to spread your wings into the wide world of marketing? Then read this article full of advice from seasoned pros who transitioned from public relations/communications to marketing, as told to Nicole Jordan, Radix Collective founder. Main takeaway? Being solely a media relations-focused PR executive doesn’t cut it in business the way

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2018 With a Bang

Whoosh. Where does the time go? We have been swept up in the worlds of IoT, networking and small business, healthcare and blockchain, the next wave of advertising tech and blockchain, and the advent of computer vision and artificial intelligence in the media world. We kicked off the new year at CES and then have

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Why Every PR Person Needs to Understand Blockchain

Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain

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Radix Independent PR Summit Re-Cap

It’s hard to believe it’s been several weeks since the first Radix Collective Independent PR Summit in downtown Los Angeles. What a fun and inspiring first event! The small group format created a special kind of magic throughout the day. Independent PR pros in attendance we’re able to spend a quality time getting to know

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PR Takeaways From Agency of the Future Panel at 4A’s Transformation

The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood

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