News

1/25: Radix Collective PR Salon Series: Gettin’ Legal With It

Every good business needs good legal. Independent PR professionals leave a lot to chance when it comes to drafting contract language, sourcing legal talent, dealing with back-payment issues, and much more. In this kick-off to the Radix Salon Series, we’ll be joined by Attorney At Law, Britany Engelman, with Engelman Law. Join us January 25th

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Radix Collective PR Lounge at CES

The Radix Collective PR Lounge at CES is back.  We had a great time last year connecting with old and new friends. The feedback was consistent – why hasn’t this existed before? We totally agree and want to keep the tradition alive and growing! This year we’ll be posted up at Encore-Wynn near the LVCC and

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432 lbs Of Food + #GivingTuesday

Happy Thanksgiving weekend everyone! We’d hazard everyone is still digesting various feasting that happened yesterday and, who are we kidding, today as well. Leftovers are the best. You know what else is the best? Knowing you helped someone else in need. A huge thanks to our friends at Scandal Co-Active, GdR PR, and Serena Ehrlich

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Angelenos: Be Of Service This Thanksgiving

We’re a week out from Thanksgiving. If you’re like us, you’re ready for 2016 to get to steppin. The recent electoral events have given us all a lot to think about – and even more importantly – decide where and how we are going to make this world better. For Radix Collective this means starting

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Art Initiative at Radix HQ

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Radix Collective Cocktails – NYC Edition

  It’s almost time for Advertising Week and we’re headed East – a perfect excuse to host a Radix Collective Cocktails to catch up with some of the Collective and Radix friends. If you’re an Independent PR pro in the NY area, join us and meet fellow independents in your area. It’s going down on Tuesday,

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Pathmatics: Ad Transparency, Trump, and Data

Transparency is a hot topic in the advertising space. The ANA’s took it up a notch with an expose’ of sorts on agency kickbacks. While it isn’t the main transparency issue plaguing the industry, it is indicative of the broader issue of not fully knowing what’s going on in the back-end. The ad tech landscape

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The Story Behind the Name Radix Collective

I’m often asked about the naming of Radix Collective. Where did it come from? Is it a made up word? What does it mean? What does it have to do with a collective? And, how do you pronounce it? The path to arriving at its doorstep started many years before founding Radix. The first part

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Hawt Off the Presses: Radix Summer Playlist

Good Lordy it’s been a hawt hawt hawt summer so far in Downtown Los Angeles. From what we hear from Radix friends and family, everyone is feeling the heat – and we’re not just talking about these election shenanigans, amiright? Fortunately, there’s always music to bring us up – and together. To celebrate the remaining

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Birdwell Beach Britches: Your BFF for Summer (and beyond)

Six more weeks of summer means plenty of time for vacations and weekend getaways that involve water and sun – but do you have the gear? Birdwell can help. Growing up in San Diego, and being the daughter of a RAT-beach surfer, meant surf culture permeated my upbringing. Surfer was my first magazine subscription and

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