5 PR Tips to Identify Good-Fit Clients & When to Pass
Finding a client who is a good fit is sometimes akin to finding a partner. Ideally you’re compatible, have good communication, and on the same level with common goals. But
9 Ways PR Freelancers Can Build New Business
The requests for independent PR freelancers is booming but finding steady new business can be a challenge. Companies and agencies are increasingly turning to this segment of talent to get
Why Every PR Person Needs to Understand Blockchain
Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card
PR Takeaways From Agency of the Future Panel at 4A’s Transformation
The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to
What Exactly is the Radix Collective?
As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is
2/8: Radix Independent PR Meet-up – SF Edition
As an Independent PR person, what do you want to see from your business this year? Do you want to network more? Scale? Stay the same? No matter your thoughts,
1/25: Radix Collective PR Salon Series: Gettin’ Legal With It
Every good business needs good legal. Independent PR professionals leave a lot to chance when it comes to drafting contract language, sourcing legal talent, dealing with back-payment issues, and much
3 Start-up Lessons From New Radix HQ
There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the
Radix Rookie Reporter Survives VidCon 2014
A quick Google search and perusing of the VidCon 2014 website was not enough to prepare me for all I experienced last weekend in Anaheim, California. As soon as I
Radix Rookies Take on Silicon Beach Fest 2014
Interns Mark and Kelly here! We’re so proud to have been a part of Silicon Beach Fest 2014—our first true exposure into the LA tech and start-up world! As interns