Pathmatics: Ad Transparency, Trump, and Data

Transparency is a hot topic in the advertising space. The ANA’s took it up a notch with an expose’ of sorts on agency kickbacks. While it isn’t the main transparency issue plaguing the industry, it is indicative of the broader issue of not fully knowing what’s going on in the back-end. The ad tech landscape

Read More >


The Story Behind the Name Radix Collective

I’m often asked about the naming of Radix Collective. Where did it come from? Is it a made up word? What does it mean? What does it have to do with a collective? And, how do you pronounce it? The path to arriving at its doorstep started many years before founding Radix. The first part

Read More >


Birdwell Beach Britches: Your BFF for Summer (and beyond)

Six more weeks of summer means plenty of time for vacations and weekend getaways that involve water and sun – but do you have the gear? Birdwell can help. Growing up in San Diego, and being the daughter of a RAT-beach surfer, meant surf culture permeated my upbringing. Surfer was my first magazine subscription and

Read More >


3 Start-up Lessons From New Radix HQ

There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the biggest roadblocks for emerging companies are:  1) a lack of focus  2) developing sustainable diversified revenue models and 3) living beyond their means. Let’s examine

Read More >


RADIX PR LOUNGE @ CES

PR pro’s! You work so hard and really deserve special treatment and your own private place to recharge and conduct business… said no. one. ever. Let’s face it – PR is a thankless, manic, and exhausting business to be in and, frankly, no one does anything nice for us. We run ourselves ragged and often

Read More >


Radix Goes to Boulder: IMM’s Innovation in Boulder Event

Having been part of LA’s burgeoning tech scene early on, it was always interesting to see what other communities were doing to band together. Around 2007 I started hearing mumblings of this organization called Techstars in Boulder that was focused on the local tech eco-system and trying to recruit start-ups and money to the area. The

Read More >


Hello, 2015! Back to Business

Still buzzing from a hugely successful year of business in 2014, and hot off of CES, we can hardly believe that we are half way through January already. We’re super excited about what 2015 has in store for us as a team, a Collective of awesome communications professionals, and members of this awesome tech community

Read More >


3 Tips for Working with the Sales Team

“Put that coffee down. Coffee’s for closers only.” If Blake (played by Alec Baldwin in the classic film Glengarry Glen Ross) were staring you straight in the eyes, would you put the cup down? Do you even know what it means to be a closer? The answer is probably, “no.” And thats okay. Those of

Read More >


Business Administration Principles for a Thriving Small Business

Setting a solid foundation of administration principles for your business early on will have a lasting impact on the lifespan of your company. It’s not enough that you have a plan and vision, you have to be able to put that plan into practice when and where it counts. For many, the “learn as you

Read More >