1/25: Radix Collective PR Salon Series: Gettin’ Legal With It

Every good business needs good legal. Independent PR professionals leave a lot to chance when it comes to drafting contract language, sourcing legal talent, dealing with back-payment issues, and much

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Pathmatics: Ad Transparency, Trump, and Data

Transparency is a hot topic in the advertising space. The ANA’s took it up a notch with an expose’ of sorts on agency kickbacks. While it isn’t the main transparency

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The Story Behind the Name Radix Collective

I’m often asked about the naming of Radix Collective. Where did it come from? Is it a made up word? What does it mean? What does it have to do

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Birdwell Beach Britches: Your BFF for Summer (and beyond)

Six more weeks of summer means plenty of time for vacations and weekend getaways that involve water and sun – but do you have the gear? Birdwell can help. Growing

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3 Start-up Lessons From New Radix HQ

There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the

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RADIX PR LOUNGE @ CES

PR pro’s! You work so hard and really deserve special treatment and your own private place to recharge and conduct business… said no. one. ever. Let’s face it – PR

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Radix Goes to Boulder: IMM’s Innovation in Boulder Event

Having been part of LA’s burgeoning tech scene early on, it was always interesting to see what other communities were doing to band together. Around 2007 I started hearing mumblings of

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Hello, 2015! Back to Business

Still buzzing from a hugely successful year of business in 2014, and hot off of CES, we can hardly believe that we are half way through January already. We’re super

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3 Tips for Working with the Sales Team

“Put that coffee down. Coffee’s for closers only.” If Blake (played by Alec Baldwin in the classic film Glengarry Glen Ross) were staring you straight in the eyes, would you

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Business Administration Principles for a Thriving Small Business

Setting a solid foundation of administration principles for your business early on will have a lasting impact on the lifespan of your company. It’s not enough that you have a

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