Art Initiative at Radix HQ

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The Story Behind the Name Radix Collective

I’m often asked about the naming of Radix Collective. Where did it come from? Is it a made up word? What does it mean? What does it have to do with a collective? And, how do you pronounce it? The path to arriving at its doorstep started many years before founding Radix. The first part

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Hawt Off the Presses: Radix Summer Playlist

Good Lordy it’s been a hawt hawt hawt summer so far in Downtown Los Angeles. From what we hear from Radix friends and family, everyone is feeling the heat – and we’re not just talking about these election shenanigans, amiright? Fortunately, there’s always music to bring us up – and together. To celebrate the remaining

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Birdwell Beach Britches: Your BFF for Summer (and beyond)

Six more weeks of summer means plenty of time for vacations and weekend getaways that involve water and sun – but do you have the gear? Birdwell can help. Growing up in San Diego, and being the daughter of a RAT-beach surfer, meant surf culture permeated my upbringing. Surfer was my first magazine subscription and

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3 Start-up Lessons From New Radix HQ

There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the biggest roadblocks for emerging companies are:  1) a lack of focus  2) developing sustainable diversified revenue models and 3) living beyond their means. Let’s examine

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Q&A WITH OUR NEW INTERN, KELLY RODGERS!

We’re so excited to welcome another Collective member  to the team this week. Friends of Radix, please help us in welcoming Kelly Rodgers! Kelly has moved to LA for the Summer to intern at Radix HQ and we plan on showing her how we do it down in Southern California. If you are planning on

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Q&A with Our New Intern, Mark Ashla!

School is out for the summer, which means the Radix Intern Program has officially begun! We’re extremely excited to bring two bright young minds (Mark & Kelly) into the Radix HQ this summer to learn all things communications. Mark started last week and is already off to a running start! Get to know him in the Q&A

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LA Tech Heads to SXSW 2014

Head’s up Angelenos – LA Tech is heading to SXSW 2014 Interactive for the third annual showcase featuring 20 of LA’s brightest stars in tech. Taking place on Sunday, March 9th from 12-6pm, dozens of LA stand-out companies will be on display for all attendees of SXi at this free event.  Last year we saw more

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Business Administration Principles for a Thriving Small Business

Setting a solid foundation of administration principles for your business early on will have a lasting impact on the lifespan of your company. It’s not enough that you have a plan and vision, you have to be able to put that plan into practice when and where it counts. For many, the “learn as you

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3 Pieces of Advice for PR Consultants

It’s been 15 years since I started doing this whole PR-Communications thing. I’ve worked for top agencies, gone solo and run in-house programs. I’ve worked with massive brands like Apple and HP to tiny baby start-ups. Industry verticals span from nerdy mesh networking and tech standards organizations to mobile to e-commerce, to consumer electronics, and

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