I’m thrilled to announce our next educational event, “An Introduction to Canna-PR”, led by Heidi Haller Groshelle of Ingrid Marketing, a PR veteran and pioneer in Canna-PR. It’s free to join, but you must RSVP.
NOTE: This event is for independent PR/Comms pros only.
Why Canna-PR? Simple. Tt’s quickly becoming one of the hottest emerging industries in need of knowledgeable PR and marketing talent. Like most niche industries, there are a number of nuances to be aware of when entering into client service in this space – traditional PR rules don’t necessarily apply.
Given the ongoing regulation (and grey-area federal illegality) there are alot of gotchas when it comes to public promotion, including marketing across state lines. We’re seeing a gold-rush of new media properties and beat reporters as well as events.
- What do PR people interested in servicing this space need to know?
- How do you evaluate who would make a good client?
- What are best practices to be employed?
We’ll discuss all of this and more.
Send a note to hello (at) radixcollective.com to receive dial-in info and reserve your spot.
About Heidi Haller Groshelle
Over the past 4 decades, Heidi has consulted with 200+ start-ups and growth stage tech and cannabis companies from the US, Europe and Asia. Active in the cannabis community and passionate about educating the market, Heidi is an award-winning PR expert who introduced the first cannabis-infused gum, helped roll out an innovative line of doctor-approved cannabis topicals, and helped launch numerous well-known cannabis brands.
Her clients appear in top-tier, mainstream-media outlets including ABC-TV, Businessweek, CBS, Fast Company, Forbes, Los Angeles Times, Newsweek, New York Times, Time Magazine, USAToday and The Wall Street Journal, and in target-right online news outlets like Leafly, WeedWeek, MG, Engadget, gizmodo.com, Mashable!, MSNBC.com, and TechCrunch. In 2018, Heidi introduced the first electric solo flying vehicle, the BlackFly and in 1997 she introduced the first plasma flat-screen televisions in the U.S., working closely with Fujitsu, Hammacher Schlemmer, and Starbucks. Heidi has a Bachelor of Arts degree from the University of California at Santa Barbara. Her passions also include creating raku (a Japanese technique of ceramic firing) and high-fired pieces of ceramic art. She lives and works in the middle of San Francisco, where she grew up.