4 Tips for DIY Public Relations

“Press” – while a small piece of a holistic communications plan, it is usually the first outcome that entrepreneurs ask us about. They want press mentions and they want them now, imagining it a simple task to evoke a well-placed media story in a high-impression publication. If only it were that easy… At Radix, we

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3 Pieces of Advice for PR Consultants

It’s been 15 years since I started doing this whole PR-Communications thing. I’ve worked for top agencies, gone solo and run in-house programs. I’ve worked with massive brands like Apple and HP to tiny baby start-ups. Industry verticals span from nerdy mesh networking and tech standards organizations to mobile to e-commerce, to consumer electronics, and

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