Study Ranks Live-entertainment Venues with Largest Social Media Footprint
Online fan engagement platform, WESAWIT, analyzes social data collected from top U.S. venues exposing key drivers for sharing visual content at live events
LOS ANGELES – February 18, 2014 –WESAWIT, an online fan engagement platform for the live entertainment industry, has collected data from 29 venues (17,000+ capacity) across the U.S. to examine trends in social sharing behavior across multiple event categories, including music, sports, and leased events. STAPLES Center, United Center, and Barclays Center hold the top three positions as the venues with the highest social engagement, averaging 480 photos and 120 videos posted by fans per event over a 2-month period (December 1, 2013 – January 31, 2014).
A total of 354 live entertainment events were analyzed in this study:
- Over the 2-month period 113,536 photos and 26,269 videos have been posted at events by a total of 86,916 contributors.
- On average 321 photos and 74 videos were shared by fans per show on major social platforms like Twitter, Vine, Instagram, YouTube and Flickr.
- Kanye West’s Yeezus Tour dates at these venues had the most social media engagement among fans with an average of 886 fan photos and videos shared per concert.
The complete study can be found at http://wesawit.com/social-ranking-dec-jan.pdf
“Today’s live event spectator is more savvy than ever, embracing multiple forms of online engagement and we expect this market segment to grow dramatically as technologies continue to expand,” says WESAWIT CEO and Co-founder, Thibault Mathieu. WESAWIT’s proprietary technology manages all visual fan content in one platform, making it easy to curate, display and interact with social content generated at individual events.
Director of Communications & Social Media at STAPLES Center and Nokia Theatre L.A. LIVE, Cara Vanderhook states, “WESAWIT has become an extension of our online marketing efforts at STAPLES Center and Nokia Theatre L.A. LIVE, providing us with valuable insight about our fans and making it easier for us to interact with key audiences in real time at each and every event hosted on site.” STAPLES Center, recent host of the 56th Annual GRAMMY Awards®, collected over 2,415 photos and 274 videos from this one event alone.
Thibault Mathieu shares, “It will become increasingly important for live-entertainment venues to empower social sharing as part of their marketing initiatives and make use of the unique online content that fans create to help reinforce their brand. WESAWIT provides marketers and event programmers a way to pinpoint and reward their most loyal fans and promote stronger levels of engagement and retention.”
The complete study can be found at http://wesawit.com/social-ranking-dec-jan.pdf
About WESAWIT
WESAWIT is an online fan engagement platform for the live-entertainment industry. The proprietary WESAWIT technology helps event organizers understand their audience better by managing and interacting with fan content gathered from the social web. Based in Los Angeles, WESAWIT works with some of the most popular live entertainment venues in the U.S., including STAPLES Center, Hollywood Bowl, Nokia Theatre L.A. LIVE, Walt Disney Concert Hall, and Goldenvoice. Visit us on the web www.wesawit.com, follow@wesawitapp on Twitter, and like us on Facebook www.facebook.com/wesawit.