PR Takeaways From Agency of the Future Panel at 4A’s Transformation

The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood

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What Exactly is the Radix Collective?

As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience

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10 Legal Tips for Independent PR Pro’s

Last week at headquarters, we were joined by Britany Engelman, founder of Engelman Law where she practices primarily in the areas of Personal Injury, including high profile wrongful death cases, catastrophic injury, auto accidents, premises liability, brain injury, civil rights; Labor & Employment; and Business Litigation. This was the first of many upcoming Salons that

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1/25: Radix Collective PR Salon Series: Gettin’ Legal With It

Every good business needs good legal. Independent PR professionals leave a lot to chance when it comes to drafting contract language, sourcing legal talent, dealing with back-payment issues, and much more. In this kick-off to the Radix Salon Series, we’ll be joined by Attorney At Law, Britany Engelman, with Engelman Law. Join us January 25th

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Radix Collective PR Lounge at CES

The Radix Collective PR Lounge at CES is back.  We had a great time last year connecting with old and new friends. The feedback was consistent – why hasn’t this existed before? We totally agree and want to keep the tradition alive and growing! This year we’ll be posted up at Encore-Wynn near the LVCC and

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RADIX PR LOUNGE @ CES

PR pro’s! You work so hard and really deserve special treatment and your own private place to recharge and conduct business… said no. one. ever. Let’s face it – PR is a thankless, manic, and exhausting business to be in and, frankly, no one does anything nice for us. We run ourselves ragged and often

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Radix Rookies Take on Silicon Beach Fest 2014

Interns Mark and Kelly here! We’re so proud to have been a part of Silicon Beach Fest 2014—our first true exposure into the LA tech and start-up world! As interns at Radix, work has been fast-paced. You can imagine how eager we were to see the team’s hard work and collaboration come together. We both

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Q&A WITH OUR NEW INTERN, KELLY RODGERS!

We’re so excited to welcome another Collective member  to the team this week. Friends of Radix, please help us in welcoming Kelly Rodgers! Kelly has moved to LA for the Summer to intern at Radix HQ and we plan on showing her how we do it down in Southern California. If you are planning on

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11 Ways For a Client To Be a PR Success

A few months ago we participated in a client RFP. The first phase of their search involved an initial RFI with a lot of smart and detailed questions.  There was one in particular we found especially impressive for them to include: What are the top 10 things a client must do / have to be

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