Finding a client who is a good fit is sometimes akin to finding a partner. Ideally you’re compatible, have good communication, and on the same level with common goals. But sometimes, the partnership just won’t work, and you can tell from the start. The question is, when to take the risk and when to walk
The requests for independent PR freelancers is booming but finding steady new business can be a challenge. Companies and agencies are increasingly turning to this segment of talent to get a wide array of jobs done – media relations, content development and marketing, social communications strategy, thought leadership, you name it. But, for some independents,
Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain
The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood
As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience
As an Independent PR person, what do you want to see from your business this year? Do you want to network more? Scale? Stay the same? No matter your thoughts, fellow Independents asking the same questions. Being Independent comes with a lot of upsides but it’s also missing peer-brain-sharing. Something most PR/Comms folks need, no
Every good business needs good legal. Independent PR professionals leave a lot to chance when it comes to drafting contract language, sourcing legal talent, dealing with back-payment issues, and much more. In this kick-off to the Radix Salon Series, we’ll be joined by Attorney At Law, Britany Engelman, with Engelman Law. Join us January 25th
There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the biggest roadblocks for emerging companies are: 1) a lack of focus 2) developing sustainable diversified revenue models and 3) living beyond their means. Let’s examine
A quick Google search and perusing of the VidCon 2014 website was not enough to prepare me for all I experienced last weekend in Anaheim, California. As soon as I stepped through the convention center doors I blended in all too well with the 18,000 giddy tweens in attendance. I rushed to the registration table,
Interns Mark and Kelly here! We’re so proud to have been a part of Silicon Beach Fest 2014—our first true exposure into the LA tech and start-up world! As interns at Radix, work has been fast-paced. You can imagine how eager we were to see the team’s hard work and collaboration come together. We both