Introducing the Business of PR Podcast

  The Business of PR podcast is an idea that’s seven years in the making. Anyone who has met Radix Collective founder, Nicole Jordan, knows that the topic of Communications role in business is a critical discussion that needs to be examined in closer detail. The Business of PR podcast is designed to take deep

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Transitioning from PR to marketing on The Drum

Are you in PR but wanting to spread your wings into the wide world of marketing? Then read this article full of advice from seasoned pros who transitioned from public relations/communications to marketing, as told to Nicole Jordan, Radix Collective founder. Main takeaway? Being solely a media relations-focused PR executive doesn’t cut it in business the way

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Why Every PR Person Needs to Understand Blockchain

Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain

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WESAWIT Study Ranks U.S. Venues With Highest Social Media Activity

Study Ranks Live-entertainment Venues with Largest Social Media Footprint Online fan engagement platform, WESAWIT, analyzes social data collected from top U.S. venues exposing key drivers for sharing visual content at live events LOS ANGELES – February 18, 2014 –WESAWIT, an online fan engagement platform for the live entertainment industry, has collected data from 29 venues

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3 Pieces of Advice for PR Consultants

It’s been 15 years since I started doing this whole PR-Communications thing. I’ve worked for top agencies, gone solo and run in-house programs. I’ve worked with massive brands like Apple and HP to tiny baby start-ups. Industry verticals span from nerdy mesh networking and tech standards organizations to mobile to e-commerce, to consumer electronics, and

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