Why Every PR Person Needs to Understand Blockchain

Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain

Read More >


WESAWIT Study Ranks U.S. Venues With Highest Social Media Activity

Study Ranks Live-entertainment Venues with Largest Social Media Footprint Online fan engagement platform, WESAWIT, analyzes social data collected from top U.S. venues exposing key drivers for sharing visual content at live events LOS ANGELES – February 18, 2014 –WESAWIT, an online fan engagement platform for the live entertainment industry, has collected data from 29 venues

Read More >


3 Pieces of Advice for PR Consultants

It’s been 15 years since I started doing this whole PR-Communications thing. I’ve worked for top agencies, gone solo and run in-house programs. I’ve worked with massive brands like Apple and HP to tiny baby start-ups. Industry verticals span from nerdy mesh networking and tech standards organizations to mobile to e-commerce, to consumer electronics, and

Read More >