RADIX COLLECTIVE IS AN EVER-GROWING GROUP OF COMMUNICATIONS AND MARKETING PROFESSIONALS WHO BROKE AWAY FROM THE NORM TO CREATE SOMETHING DIFFERENT.
WE ARE RADICALS IN OUR OWN RIGHT.
We got tired of the “PR” box and wanting more than just media hits, of the corporate and agency grind, and of only dreaming of work-life balance instead of actually living it.
We’re a fun bunch that’s very serious about the work we do. We are social, love to chat, enjoy a good beat, and take time to capture the moments that matter.
ra·dix
Latin for “root”
- A source or origin of something
- The root or point of origin of a part or organ, as of a nerve at its origin
- The base or root of something
rad·i·cal
Radical comes from the Latin radix “root,”; radical and root are synonymous as technical terms in the fields of math and linguistics.
- Very new and different from what is traditional or ordinary
- Growing from the base of a stem, from a rootlike stem, or from a stem that does not rise about the ground
- Associated with practices, views and policies of extreme change