Why Every PR Person Needs to Understand Blockchain

Three years ago I was traveling with a good friend who has logged miles as a hired-gun writer. She had just completed a trend report for a major credit card company about blockchain and its impending impact on the financial industry. “Nicole, you have to start following this. Everything is going to be about blockchain

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Radix Independent PR Summit Re-Cap

It’s hard to believe it’s been several weeks since the first Radix Collective Independent PR Summit in downtown Los Angeles. What a fun and inspiring first event! The small group format created a special kind of magic throughout the day. Independent PR pros in attendance we’re able to spend a quality time getting to know

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What Exactly is the Radix Collective?

As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience

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10 Legal Tips for Independent PR Pro’s

Last week at headquarters, we were joined by Britany Engelman, founder of Engelman Law where she practices primarily in the areas of Personal Injury, including high profile wrongful death cases, catastrophic injury, auto accidents, premises liability, brain injury, civil rights; Labor & Employment; and Business Litigation. This was the first of many upcoming Salons that

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Radix Collective Independent PR Summit: April 27th (LA)

Freelancer. Contractor. Independent. No matter what name used, at heart, you’re a PR professional running their own business. Some of you have been at it for years, others just now making the leap. The decision to go “Independent” happens for a varied number of reasons. It brings an unrivaled freedom and flexibility but comes with

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1/25: Radix Collective PR Salon Series: Gettin’ Legal With It

Every good business needs good legal. Independent PR professionals leave a lot to chance when it comes to drafting contract language, sourcing legal talent, dealing with back-payment issues, and much more. In this kick-off to the Radix Salon Series, we’ll be joined by Attorney At Law, Britany Engelman, with Engelman Law. Join us January 25th

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Pathmatics: Ad Transparency, Trump, and Data

Transparency is a hot topic in the advertising space. The ANA’s took it up a notch with an expose’ of sorts on agency kickbacks. While it isn’t the main transparency issue plaguing the industry, it is indicative of the broader issue of not fully knowing what’s going on in the back-end. The ad tech landscape

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The Story Behind the Name Radix Collective

I’m often asked about the naming of Radix Collective. Where did it come from? Is it a made up word? What does it mean? What does it have to do with a collective? And, how do you pronounce it? The path to arriving at its doorstep started many years before founding Radix. The first part

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