PR Takeaways From Agency of the Future Panel at 4A’s Transformation

The 4A’s Transformation conference happened last week in downtown Los Angeles. While the topics focus primarily on the advertising and marketing industry, some content stood out as also applicable to PR. Given prior discussion around evolving PR agency models in “The Rise of Independent PR”, the panel “What is the agency of the future?” stood

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What Exactly is the Radix Collective?

As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience

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11 Ways For a Client To Be a PR Success

A few months ago we participated in a client RFP. The first phase of their search involved an initial RFI with a lot of smart and detailed questions.  There was one in particular we found especially impressive for them to include: What are the top 10 things a client must do / have to be

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