As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience
Freelancer. Contractor. Independent. No matter what name used, at heart, you’re a PR professional running their own business. Some of you have been at it for years, others just now making the leap. The decision to go “Independent” happens for a varied number of reasons. It brings an unrivaled freedom and flexibility but comes with
There’s something to be said about the slow-and-steady approach to building a business. After working with start-ups for nearly 20 years, you learn a thing or five. Three of the biggest roadblocks for emerging companies are: 1) a lack of focus 2) developing sustainable diversified revenue models and 3) living beyond their means. Let’s examine