What Exactly is the Radix Collective?

As we head into April and the final weeks before the first Radix Collective Independent PR Summit, I want to take a minute to talk about what Radix Collective is – and what it is not. Radix Collective was founded by me, Nicole Jordan, almost five years ago. I have nearly 20 years of experience

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Radix Collective Independent PR Summit: April 27th (LA)

Freelancer. Contractor. Independent. No matter what name used, at heart, you’re a PR professional running their own business. Some of you have been at it for years, others just now making the leap. The decision to go “Independent” happens for a varied number of reasons. It brings an unrivaled freedom and flexibility but comes with

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A Path Appears Exhibit at Skirball

With everything going on in the world it’s easy to feel a bit of hopelessness with the state of things.  In these times it’s important to stay positive and remember that even the smallest contributions (monetary or otherwise) have the ability to make a difference. It is with this notion in mind that “A Path

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Radix Rookies turned Communications Gurus

Interns Kelly and Mark here— Now that we’re about two months into our time here at Radix, we wanted to give some insight into our awesome experiences so far being on board the Radix team. Check out our Q&A below! What has been your favorite experience so far while working at Radix? Kelly: Attending (and surviving) VidCon 2014 (check out my blog

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3 Tips for Working with the Sales Team

“Put that coffee down. Coffee’s for closers only.” If Blake (played by Alec Baldwin in the classic film Glengarry Glen Ross) were staring you straight in the eyes, would you put the cup down? Do you even know what it means to be a closer? The answer is probably, “no.” And thats okay. Those of

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4 Tips for DIY Public Relations

“Press” – while a small piece of a holistic communications plan, it is usually the first outcome that entrepreneurs ask us about. They want press mentions and they want them now, imagining it a simple task to evoke a well-placed media story in a high-impression publication. If only it were that easy… At Radix, we

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3 Pieces of Advice for PR Consultants

It’s been 15 years since I started doing this whole PR-Communications thing. I’ve worked for top agencies, gone solo and run in-house programs. I’ve worked with massive brands like Apple and HP to tiny baby start-ups. Industry verticals span from nerdy mesh networking and tech standards organizations to mobile to e-commerce, to consumer electronics, and

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